Extending expertise to the advertising fraternity: (The Bridge)
Advertising agencies/design studios are good at tactical execution of concepts and themes. This is where we complement our expertise to their requirements. Once you give them the ‘ready-to eat-on a-platter’ strategic creative solutions, they will execute these concepts, even media plans perfectly. We willingly work on both the sides as may be required… the agency/studio and at the behest of the direct client advertiser.
How you may ask.
We at Minds N Markets have a proven track record of having successfully represented a number of design studios and advertising agencies in areas like:
Generating a ‘Strategy Document’ and pitching it to a prospective client: We pitch on behalf of our agency clients (and so far, our success rate is 100% even opposite some of the best international advertising brains)
Training agency/studio teams in 'key account management'
Copy/script consultancy/training for their creative efforts
At times, we are also approached by client advertisers who are happy with their design studios who lack expertise in areas of:
Creative strategizing,
Media planning,
Copy & script writing & Research. (In such cases we work as the advertiser’s representative and yet as an integral part of the design studio/agency)