The client operates in the engineering-manufacturing relevant area. When the company approached us, they were incurring operational losses despite a healthy, ‘no-competition’ market. They were a twenty-five crore, 100 people, multi locational, multi service/product company.

What we did:

  1. A ‘top down’ approach to help create bench marks initially across each function including HR, marketing/sales, inventory management, supply chain, purchase, and finance

  2. Helped create a sense of ownership in designing internal systems and processes at all the developmental stages

  3. Cleared obstacles of previous systems & process anomalies to help design their KPIs & KRAs

  4. Our market research expertise allowed them the space to set marketing goals

  5. Our financial experts helped them reorganize & discipline their inventory, purchase & financial processes and systems

  6. Continuous monitoring and reviewing of progress

  7. Course correcting whenever & wherever required from time to time


‘Brand-beyond-Brand’ is the most ideal operational solution for those numerous B2B organisations who may not necessarily need advertising. Nevertheless, they also need to create their own niche in the marketplace. Most of such organisations fall under the category of engineering, manufacturing, automotive, robotics, to name a few. Even regional FMC products also take this route to go that 'extra mile'.

So, when you are planning to speed up operations or diversification

Or when progress is getting stunned at a particular level of revenue/turnover

Or when operational profits are impacted

Remember, ‘Brand-beyond-Brand’!