Minds N Markets

Brand management is a systematic process of building a comprehensive value proposition within an organization and then communicating it effectively to the market place. And there can be only two ways to building a sustainable brand. Here is what we offer:

If you are B2C organization:

We sit on your side of the table to rationalize your ad-spend and design a sustainable strategy. This saves substantial percentages of the ad-spend. It is also about getting your brand building out of the advertising groove. We call it “Un-advertising."

If you are a B2B organization: More often B2B organizations do not really require expensive advertising to build a strong brand image. We sit on your side of the table and help empower your hierarchy across functions to evolve growth-oriented processes & systems. We train to help them win their workplaces before they win the market places. We call it “Brand-beyond-Brand.”

Extended services

We undertake specifically required research assignments. We also help upskill your workforce through systematically designed training programmes. These programmes substantially support both, B2B and B2C organizations to build a strong value proposition.

Ask us about how we helped a startup steel manufacturing company achieve its ambitious targets year-on-year employing BTL and CSR activities

Ask us about how we brought a 25-crore engineering company out of operational losses and helped it grow towards 146 crores working across functions and empowering the hierarchy build a sense of ownership in every process

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